Quote:
Originally Posted by AnemicOak
For some authors (especially new or low midlist), not much. They do help (in various amounts from a little to a lot) with...
arranging book tours & signings
paying stores for book placement
con appearances
TV, radio, newspaper, magazine, blog & podcast interviews
author chats
book giveaways
ads in genre magazines blogs & on rare occasion TV & radio
Not sure what you're expecting them to be doing exactly?
Book discovery has always been an issue for readers on various levels. Most readers have their own routines for discovery and keeping abreast of favorite authors be it author websites, publisher websites, genre & book magazines, genre message boards, fan sites, book info sites (Fantastic Fiction, FicFact, Fiction DB), book social sites (Goodreads, Library Thing, Shelfari), book clubs, libraries, browsing local & online book stores, genre, author and general book blogs, etc., etc.
Are we talking ads or???
For ads not many, the ROI just isn't there especially for TV.
For appearances it's hard to say. I don't watch daytime talk shows, but I know some authors get play that way. For radio I can think of at least four authors I've heard giving interviews in the last six months and I mainly listen to audiobooks in the car and not a lot of radio. Appearances of course compete with other things, often things more popular with a wider audience, for air time.
A lot of it has to do with how much work and author is willing to do promoting. It's got to be a partnership to work & some authors are loathe to do promotion.
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I've actually seen several authors on TV with new books this year. It's not really unusual to see political book authors on the Fox talk shows. I've also seen a couple of authors on whatever show Whoopi has around noon since my barber has the show on when I get my hair cut (I tend to go a lunch time, so it's about the same time). Either I have good/bad luck (depending on how you define it) or it's pretty common to have authors pimping their books on these shows.
To a great extent, getting your book reviewed in the various major papers, such as the WSJ, can be traced to the publisher pushing the book.