Quote:
Originally Posted by pwalker8
Obviously, it varies quite a bit. Most authors have book signing tours. That's marketing. Most publishers use to pay for the positioning of books in the book store. That's marketing. Many publishers line up interviews on radio talk shows. That's marketing. The bigger authors get the bigger stage, spots on afternoon TV talk shows and the like. I ran across an interview of David McCullough right after the Wright Brothers biography came out on the Stuff You Missed in History Class podcast, that's marketing (effective too, I bought the book because of it). I've seen a number of political authors on various Sunday morning political shows. That's marketing.
Most get some form of marketing, though obviously, how much marketing and what form can vary quite a bit. Tor puts out a weekly email newsletter to anyone who signs up. So all their authors get marketing. Some new authors who haven't sold a book get pretty big marketing if the publisher thinks that it's a potential best seller. I remember when the first Wheel of Time book came out to a pretty big marketing campaign.
Of course, a secondary point is how does an indie get even the lowest level of marketing, i.e. book signing tour and book placement? Answer, for the most part, they can't. They just don't have the contacts to put it together, nor do they have the up front cash to pay for book placement. Book placement (and good cover art) can make a big difference in book sales.
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First off Tor is not one of the big 5.
My question was how many books does the Random Penguin put out a year? How many of those actually get marketed? Just putting books in a B&M store is not promoting.
Did you know that I can get any author that has a print book out at Barnes and Noble? Now yes I may have to special order but if they get enough orders they will stock the book.
By the way, I can tell you for a fact that not all brick and mortar stores stock all new releases even a big name author that is traditionally published. I know this because I was looking for a very specific new release.
Now please answer my question. I want to know how many books Random puts out a year. I know only a very select few actually get promoted not just thrown on a shelf.
Let's see in the last couple of years, what maybe a dozen?