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Honestly, I think the publishers have to be savvier than that, than to be taken in by spurious entries that only result in sales at the very tip of the prize structure. There must be models that predict the typical conversion of coupons to sales in better-run contests and Kobo's results would be so far off the curve as to be in the next county.
But, I don't know; it's all idle speculation. The only certainty is that Kobo's ways are unfathomable.
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