Thread: Information about cooperation with Onyx International
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Old 08-10-2015, 08:42 AM   #8
aceflor
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Posts: 3,472
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Join Date: Aug 2009
Location: where the sun lives, or so they say
Device: Pocketbook Era, Pocketbook Inkpad 4, Kobo Libra 2, Kindle Scribe
Quote:
Originally Posted by ArtaTechPoland View Post
Dear Clients and associates!

Due to the fact that the inkBOOK is incorrectly associated with Onyx BOOX brand, we want to inform you that inkBOOK is a property of Arta Tech company. It has nothing in common with Onyx BOOX and Onyx International. We take full responsibility for InkBOOK, including the software updates and warranty support door-to-door.

InkBOOK is an answer for problems that Onyx International have faced internationally. In order to satisfy our clients and improve the quality of our products, Arta Tech decided to cease the cooperation with Onyx International and start a new, own brand - inkBOOK.

As a result to those changes, a new inkBOOK Onyx was launched. Please note that ‘Onyx’ is only the name of the model. It has an E Ink Carta™ display. It is the most recent technology, imitating real paper and offering 50% better contrast in comparison to the last generation of displays. Soon, inkBOOK offer will be widened with an inkBOOK Classic. The launch is planned for the 3rd quarter of 2015. In the 4th quarter, we are planning to launch a model for the most demanding readers.

We would like to emphasize that the problems affecting Onyx International and Onyx BOOX brand will not affect the inkBOOK brand. At the same time, all Onyx BOOX products sold by Arta Tech will still be covered by the warranty. Arta Tech has got a lot of experience in the global arena. Our main goal is to meet our customers’ needs.

Thank you for the trust you put in us – we will not disappoint you. We are sure that soon we will all be pleased with the quality and comfort of using inkBOOKs.

Sincerely,
Managers and associates of Arta Tech,
the owner of inkBOOK, Midiapolis and inkWATCH brands

Copy of this information is also available @ https://onyx-boox.com/news/informati...international/
I don't know who is in charge of Corporate Communication in your firm, but whoever it is is doing an extremely bad job at it.

First of all, if you want to have your own branded device, it would be very clever no to use "Onyx" in the branding. It might also be legally clever, if not even necessary. I cannot imagine that a decent lawyer advised you on the branding question, and certainly noone did on this post.

Second: do not wash your dirty laundry in public. Your post may give a bad image of Onyx International, but it certainly gives a detestable one of ArtaTech.
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