http://www.amazon.com/dp/B00XIV00EO/
Quote:
Includes the latest Kindle without sponsored screensavers ($99.00), a kid-friendly cover ($19.99), and a 2-year warranty provided by SquareTrade ($19.99). Save $39.98 compared to when purchased separately.
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Total price: $99
So assuming you want to pay to get rid of ads, or for a two-year warranty, you can get both for the price of one. And a free cover thrown in too.
The "kid-friendly cover" gives you the opportunity to Express Your Individuality -- always a plus.
Looks like this deal has been around for a little while, I only just noticed it though, and haven't see it mentioned here.