Found via HotDealsClub, link changed to remove referral code:
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Click this link, and look at the top middle of the page. Check if it says you can get a free $10 Promotional Gift Card with the purchase of a $50 Amazon Gift Card. If you are eligible for this promotion, you will be able to enter code 0815GCARDS to get a $10 promotional gift card free with a $50 gift card purchase (instructions will be displayed on that page).
Like all eGift cards, you can send them to someone else, or send to yourself.
If it says "Unfortunately, you are not eligible for this offer," then this promotion is not available for you. This promotion appears to be randomly available for some Amazon customers, and not available for others.
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The page itself says:
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Enjoy this exclusive Gift Cards offer: Surprise someone with an Amazon.com Gift Card, and get a $10 promotional code to spend on yourself. Just purchase at least $50 in Amazon.com Gift Cards in a single order by August 31, 2015, and we'll email you a $10 promotional code to spend at Amazon.com. Enter "0815GCARDS" at checkout to qualify. A perfect present for any occasion, Amazon.com Gift Cards can be sent via email, printed at home, or sent through the mail (with Free One-Day Shipping). Amazon.com Gift Cards are redeemable storewide for millions of items and never expire. Scroll down to learn how to use your promotional code. Terms and conditions apply; scroll down to learn more.
Important Notification: This offer is valid ONLY to eligible customers. To qualify, you must: (1) purchase the Amazon.com Gift Cards using the Amazon.com account to which you are currently logged in; and (2) enter the promotional code "0815GCARDS" in the "Gift Cards & Promotional Codes" box when you check out. Additional Terms and Conditions apply; scroll down to learn more.
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Not sure if I'm going to try it or not, but I may. I'll probably spend $60 on Amazon by year's end easy.