I suspect the "We reserve the right to refuse returns" clause is there to prevent people from (for example) buying a camera, using it on their summer holiday, and then returning it in obviously "well-used" condition. Return a product in "as new" state and there's never (in my experience, at least) any problem, as long as you don't make a habit of buying big-ticket items and then returning them (for which behaviour Amazon can, and do, close people's accounts). Genuine and occasional returns, though, Amazon are great for.
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