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When an ad says that a feature is coming soon, you expect it to come soon. We are all agreed on this simple point, right? Soon might well be the next season, no problems there.
But... when you include this same advert together with an another coming soon ad, you need to clarify that there are degrees of coming soon effects there. That they are different effects waiting for their turn on the spell stack of the board =).
Paperwhite 3 said that it is coming soon. At the same page, we were also told that Kindle devices are finally getting proper typesetting and that is also coming soon. If half of the people (which I still believe is a very generous estimate, it should be more like almost all the people. Check Paperwhite 3 is coming topics again if you want proof of this) understood that there were only one coming soon there and proper typesetting is coming with the Paperwhite 3; then this entirely Amazon's fault here.
I don't really have a stake here, while I buy almost all my books from Amazon (with some Google Play Books here and there), I don't own a Kindle. I only want to see Bookerly's modifications. But I could easily understand everyone's frustrations. Protecting Amazon at this point is a little fanboyish, you must admit.
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