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Literary authors and critics weren’t the only ones turning up their noses at paperbacks. Bookstore owners, for the most part, refused to stock them, and students at most schools and universities still used hardcover texts.
http://mentalfloss.com/article/12247...americans-read
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Paperbacks: Publishers declared it was the end of an era and they were all going broke. Authors echoed the sentiment and, except for a early adopters who embraced the new genre, most “serious authors” rejected paperbacks as both cheapening and an assault on their income.
http://blog.optimityadvisors.com/?p=750
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"In the past six months we have produced 9,020,645 books, and people seem to like them very well." However, hardcover publishers resented Roscoe Fawcett's innovation, as evidenced by Doubleday's LeBaron R. Barker, who claimed that paperback originals could "undermine the whole structure of publishing."
https://en.wikipedia.org/wiki/Paperback