Quote:
Originally Posted by MikeB1972
Surely the modern equivalent of the curse is the Copyright Notice, which informs you of what foul retribution may be visited upon you if you use the book in a proscribed manner? 
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Ah, but aren't copyright notices a form of social DRM? Watermarks aren't the only form of social DRM...
Curses were thought to offer real protection, just as publishers think DRM does.
And some buyers take watermarks seriously, just as some medievals took curses very seriously.