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Amazon is playing the long game and has an excellent strategic plan which I don't see it jeopardising, particularly not for the sake of a few customers in a subscription service which is curently a very small share of their operations. There is no real reason for it to try to attract customers from Scribd. At the moment KU seems to be the only subscription service that has a viable business model. Whilst our Jurassic cartel of large publishers might love it for the time it lasts, any subscription service paying for its content on the basis of any significant percentage of the retail price of a book per "borrow" is doomed to failure. But all of the large players but Amazon are effectively hostages to the Cartel, and I simply can't see the Cartel agreeing to supply books to subscription services at a price which would make them viable. And without any content from the Cartel, it is difficult to see how other subscription services could compete with KU.
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