Quote:
Originally Posted by DuckieTigger
You are probably right about not leaving - leaving will cut the revenue by 100% from borrows. Then I was thinking that the reduction of scribd's catalogue followed by big jump in KU might not be a coincidence. If Amazon was smart, they should have snatched every single one up that fell out of scribd's grace. Offer a small bonus for switching, and if there is enough popular books coming, it will eventually drag the disgruntled scribd users over to KU.
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Yes, they could.
They could offer a three or six month subscription at a discount to switchers.
But I'm sure the in-house lawyers would frown.
By all indications (and a recent survey) KU already commands 90% of the still-small subscription market. Aggressively targetting specific competitors is what got Microsoft in trouble.
Amazon is very careful there.
They rarely if ever discuss or attack competitors. They'll match them or undercut them but they don't mention them. So far, in ebooks, they seem happy enough to quietly outlast the competition.
Safer, politically.