flash drives at a booth sounds fine. but ideally , if you distribute a program, then you need 32 bit version, 64 bit version, mac versions, linux versions....
a card with a URL seems better to me, as that page can then offer options... and cheaper than flash drivers ?
it's about managing expectations,. if I buy a single book and get asked to download and run an exe, then that seems fishy. if I am handed something and told that will install a bunch of books, plus a library system , it sounds reasonable.
but just the books in 2 , maybe 3 formats will suit 99+% of all devices.
epub, azw, and mobi for older kindles is all you should need.. or just epub and mobi if you have no fancy azw-only features
could be it "sells " better for you to write the flash drive while the customer waits i.e. you say what format(s) would you like or "what device do you have" , then make one with only the relevant books and formats included, and you get ~30 more secs to pitch/chat while customer waits. you can then also add in in a personalized receipt/welcome file
[ this is me just speculating on what could appeal to me as a customer, I've no direct experience of manning a sales booth ]
calibre , with add on drivers , can makee kepubs also ( which gives you chapter numbers and other goodies) , but with my set up it only does that when it detects a kobo reader attached. maybe there's a way to have it make touse anyway, the kobo forum guys will know.
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