This sums up for me how I feel about Amazon after the event:
While Amazon should be pleased with those results, its failure to respond to consumers’ complaints comes across as arrogant, Altimeter’s Akhtar says. “When a brand faces a Twitter backlash, it should acknowledge that fact by responding and saying, ‘We didn’t handle inventory as well as we could, demand exceeded our expectations, we’ll do better next time,’” he says.
Responding to consumers’ social media comments—or even just acknowledging that some aspects of the sale didn’t go as planned—can help a brand build a deeper connection with shoppers, Akhtar says.
https://www.internetretailer.com/201...nted-consumers