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Tsk, tsk, tsk.
I regularly buy books that are 9.99$ and sometimes above for new titles. I read 3-5 books a month, sometimes less, sometimes more, but I don't buy only what I will read that month.
And trust me when I say that compared to the majority of the people on mobile read I read "light".
You are not a reader so I get that you don't get it. But you are being quite obstinate in realizing that majority of people who own ereaders are book readers. Majority of them buy books and they are responsible for Kobo and Amazon making money on their ereaders.
You can stomp your feet all you want and proclaim that web article reading is the same as book reading, but we all know it isn't. Not from the money perspective, not from the content perspective.
Ereaders exist to sell ebooks. Enough said.
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