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Kobo's last few contests haven't operated correctly and were shut down early. There have been reports of promo codes not working at all. Website design not up to their competitor's standards.
From what I read here Kobo's customer service hasn't undergone any remarkable improvements lately.
Kobo's prices are consistently higher than Amazon.
There is still no major US retailer selling the latest products.
Added to the previous comments it doesn't instill confidence that Kobo is a long-ish player in the ereading community.
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