Quote:
Originally Posted by ZodWallop
If color e-ink shows so much promise, why aren't Google, Samsung and/or Apple investing heavily in the technology?
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Because, obviously, it doesn't promise a proper return on investment.
You have to spend money to make money but companies only spend money if they expect to make more of it.
Samsung owned Liquavista for about a year before selling it to Amazon.
Instead, they are investing in LCD and (to a lesser extent) OLED. Which makes sense given that they make TVs , Tablets and phones, and got out of ereaders long ago. That tells you they don't see a use for it in the products they make.
If Samsung doesn't see a future for reflective displays in tablets and phones I'm inclined to believe them.