You know, folks...
Amazon launched on the *16th* of July.
Bezos just might have something up his sleeve for that date.
(A Liquavista Kindle would be an extreme long shot but nit impossible.)
And the original rumors were for a *week-long* series of sales.
Odds are non-Prime customers will get their deals.
https://www.mobileread.com/forums/sho...10&postcount=1
It is just that Prime Day makes for a good story (getting free publicity out of the idiot press) and drums up new subscribers.