[fjtorres]

Originally Posted by HarryT

Mr Bezos said a couple of years ago that the Kindle Paperwhite is sold at cost price:

http://www.bbc.co.uk/news/technology-19907546

I rather suspect that they make a profit on the Voyage, though.

Very likely.

But selling at cost then isn't selling at a loss today.
(And breakeven on the ad-supported models in those days still meant a profit on the ad-free versions. Aside from the ad revenue.)

ereaders is too mature a business these days for subsidized hardware.