Thread: Why is there no e-ink innovation in the USA?
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Old 07-08-2015, 01:09 PM   #19
fjtorres
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Quote:
Originally Posted by ZodWallop View Post
I went to read up on that. The world described seems so quaint now. $260 Kindles. Nook with 3G. Kobo was an upstart. Borders!

Yet even back then they identified $150.00 as the sweet spot for e-readers.

http://money.cnn.com/2010/06/21/tech..._cut/index.htm
We're not there yet, but both Amazon and Kobo are trying to raise the prices of their mainstream models to where they can generate some profit and, yes, $150 does seem to be where they're headed. Neither seems overly fond of near-cost pricing.
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