It depends on the overall design of the device, I think.
I never minded the page turn buttons on my Sony PRS-300, and since I occasionally still use it, I still don't. And while you could use buttons on the 350, the design wasn't optimised for it.
Since then I've used a 1st gen Kindle Fire and now, a Lenovo Android tablet, and neither are particularly good at using the volume buttons for page turning. The buttons are out of the way and not well positioned for use as a page turning device. It's EASIER to use a screen swipe on them.
On a practical note, if a button mechanism doesn't exist, it can't break and require service. (After sale service is a major expense for tech mfgrs).
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