Quote:
Originally Posted by eschwartz
That and their store is nearly as unpopular as Barnes & Noble -- which is saying something.
How much does iBooks make them, really?
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Well, if you generously give them a 10% market share of the $2B a year tradpub ebook business, their 30% cut will amount to $60M a year so they should breakeven on the fine some time early in 2018.
If you are a true believer and give them a blue sky 15% their $90M a year cut would mean they'll recover the $450M fine some time next year.
(That is why they were fined that number: to ensure they don't profit from the crime.)
I rather doubt they are really as unpopular as Nook since Nook seems to run in the 6-8% range, about as much as Kobo and Google. Still, Nook is still a bit more Indie friendly than Apple so it's not impossible.
I do think it is time to rethink the consensus that Kindle holds a two thirds market share of commercial ebook sales. Using Nook as a benchmark it is hard to guesstimate Kindle any lower than 70% and easier to project them at 75%.
Considering they were down to 54% in spring 2010 before the conspiracy kicked in, agency has proven to be very good to Amazon.