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Originally Posted by kennyc
Suffering is relative, they certainly didn't accomplish their goals, have a large fine, have constant scrutiny on all their activities and have been tarnished in the public eye....at least to those with their eyes open.
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I agree about them being tarnished in the view of many but not all. Though I do think that they did in fact accomplish their main goal. They wanted an IBook store with healthy margins untroubled by little things like the need to compete. The "fine" too is relative, and Apple is so bloated with cash that it probably would not even notice it. Though I wonder if they regard it internally as money well spent. What they did certainly created the existing market. I was browsing today and titles from the large publishers are at levels which I regard as truly ridiculous. Perhaps Apple regards the costs of its actions as an up-front payment to secure healthy profits into the indefinite future for IBooks. Probably the worst suffering for Apple is the increased scrutiny which you mention.