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This difference between your 2 pics is quite simple.
get.jpg is an example of a Kobo displaying a standard epub with the Adobe renderer. The 'Page x of y' at the bottom is standard. The other numbers you've ringed are also Adobe page numbers. You can switch those off in Settings - Reading settings - Show Adobe page numbers.
want.jpg is an example of a Kobo displaying a kepub (Kobos own special epub format) with the Access renderer. If you buy direct from Kobo kepub is their preferred format.
Every Kobo has both the Adobe and Access renderers and you choose which one you want to use by sending plain epubs or Kobo-style kepubs to your Kobo device.
If you're building your own epubs you can use calibre to convert standard epub to kepub.
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