Quote:
Originally Posted by ZodWallop
The thing is, it doesn't seem like it would be difficult to do. Mostly they need someone with vision to run their e-book division. Or partner with a company willing to do it. That's why I mentioned Google earlier.
On the business side, they need to focus on making their customers happy rather than the big publishers. They don't seem to know what's best for them anyway. Start offering DRM light, watermark only ePubs, release a nice new reader to go with the relaunch. Advertise.
I admit the DRM might be easier said than done.
I have no faith B&N will do this. They seem to have a bunch of brick and mortar solutions to the digital business and that's not working.
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I really don't think that not have DRM would move the needle for them. Most customers don't care one way or the other about DRM. The music industry went through that experiment when they allowed Amazon to sell DRM free music a year before they let Apple do the same.
Google was trying to scan in every book and make them available, which I consider a good thing. However, they ran into legal issues which pretty much stopped them in their tracks.
I think the music streaming battle is instructive. The two biggest issues that music streaming companies have is getting the multitude of rights holders to allow them to stream the music and getting the price down to a level where they can make money.