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Apple makes their money off hardware. Piracy of hardware is a physical impossibility as of now. If one can't bear the cost of an iPhone, then tough luck. He either sucks it up and pays the asked price or looks elsewhere for a different product.
Publishers who sell ebooks sell a product that sees a reaction in the form of piracy that is to some degree dependant on pricing. Publishers do have a right to run the numbers and price ebooks the same as physical books. But then it seems awfully puerile of them to then complain about piracy by pretending that it isn't to some degree related to their pricing policy (yes, I am aware that not all pirates are potential purchasers). The having of the cake and the eating of it do not go hand in hand as they seem to think. The comparison with a (mainly) hardware vendor like Apple is not appropriate.
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