I would rarely pay more for an ebook, mostly because the price difference is substantial. In the few cases when I would pay more, it is because I want to keep the book.
The nasty thing about ebooks is that they are not transferrable. That means that I cannot sell the book, or even give it to someone else to enjoy. That's not an issue if I'm keeping it (I just strip the DRM to be safe). That is an issue for a casual read.
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