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You can download directly via the Kindle or Kobo browser as well, from Dropbox/Gutenberg or even email depending on whether your email service does attachments in their mobile interface.
So you don't need your iPad -- which is good because there is nothing you can actually do with it, they can't connect to each other. (Except maybe through USB OTG.)
Or as HarryT said, you can buy exclusively from the builtin ebookstore.
Or the Kindle can have ebooks emailed to it.
As for why you would want an e-ink ereader -- there are a variety of reasons. Reading in bright sunlight, increased battery life, less distracting than a multimedia all-purpose device, because LCD displays hurt some peoples' eyes, etc. etc.
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