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My advice would be to write some more and worry about marketing later. I doubt if anyone is going to look very seriously at a new author with one very short ebook that is the first part of a serial. Get a few more instalments out there for people to see the story is going to grow in some reasonable time, then think about it again.
Is the story able to stand alone (effectively) as a short story/novella? That might change my perspective a little ... but not much. Your marketing efforts will largely be wasted while you have no larger list of work to benefit.
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