Quote:
Originally Posted by kacir
I spent 30 minutes at Best Buy trying to find out whether I am getting an old version or the All-New-version of the Paperwhite reader
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You need only have spent about 10 seconds

. If the logo on the back says "Kindle", it's a PW1; if it says "Amazon" it's a PW2.
The name really shouldn't come as a surprise. Amazon have never used model numbers for the Kindle; it's always been "all new X" or "latest model Y".