[fjtorres]

Via CNN: http://money.cnn.com/2015/06/15/news...on-reputation/

Amazon is America's best company. Says who? You!
Amazon is the best company in America, and Wendy's is better than McDonald's ... a LOT better.
At least that's what most people think, according to the Reputation Institute, an advisory firm that surveys the public about companies and industries.

The firm uses responses from its annual survey to assign a point system to various companies -- anything with a score of at least 80 is excellent, and anything 40 or less is poor.
Amazon (AMZN, Tech30) scored the highest rating in America of 84.08, followed by Kellogg's (K), at 81.50, Lego, at 81.49, Fruit of the Loom, at 81.23, and Campbell (CPB) Soup, at 80.29.
The institute didn't explain why these specific companies did so well, but said it measures a company's ability to deliver expectations in its products and services, innovation, workplace, governance, citizenship, leadership and financial performance.