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A couple of points -
First, the EU has in the past used anti-trust against American companies to protect EU companies. I would be very surprised if this isn't just another one of those attempts.
Second, most favored nation clauses, i.e. "you can't sell it for less elsewhere" are quite legal and not particularly uncommon, especially in an agency model. In the US, anti-trust is dependent on if the practice is used to suppress competition.
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