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Given the incessant "but can I view my many PDFs on device X" questions on this forum, the decent price, and the fact that Foxit makes very good lightweight PDF software, there might well be a market.
If they've really hacked the PDF viewing (which I think is crap on readers currently out there, especially on more complex documents) it would make a great tool at work where PDFs roam freely and in great numbers. A million hardware and software manuals come to mind. I'd buy one for that alone.
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