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11 AM Pacific Time is when they rotate stuff, yes.
Tuesday for main-page game bundles, Wednesday for Books/Comics, Thursday for Weekly bundle, Friday for Mobile bundle if available.
The interesting thing about HB is that if you keep a version of the bundle page open where it says it's at a particular price, and check in another browser window later where the price has changed, you can still input your order on the original (presumably lower-priced) page and get all the extra stuff for said lower price even though it should technically be higher*.
It's a trick I learned to deal with the assorted price fluctuations in the first couple of hours of a bundle, when the balance between the people dumping in $50 to get their names on the leaderboard, and the people cheaping out at $1 for the lowest-tier, keeps driving things up and down.
Incidentally, average for the Henson bundle is now at $6.50-ish, so that seems a decent point to jump on if you haven't already, although you may wish to hold on to see if it goes a bit lower (generally I've noticed that once it's into the evening of the first day, the average pretty much stays around there for the rest of the allotted time, except for that Bloom County bundle where it just kept climbing throughout the week).
* You can check to see what you get by deliberately putting in a price somewhat lower than the average/top tier, and a warning message will pop up saying "Add just X to get these additional items".
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