Quote:
Originally Posted by Dr. Drib
I've always wondered what would happen to any business model such as B&N and all the issues they are having, and simply hired one of us to come and help them.
What that accelerate the business's collapse, or possibly save them?
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Actually, a lot of companies do exactly that.
Microsoft, Amazon, pretty much all movie studios, politicians...
(Focus groups, usability labs, suggestion "boxes". Amazon famously acts on consumer suggestions. Sometimes Bezos himself.)
It comes under the heading of market research: finding out what consumers want and will willingly buy/accept. That way you can sell what people want with reduced resistance.
Publishing tends do operate in the opposite direction, they are more concerned with marketing: convincing people to buy what they sell.
As for handing the keys to somebody from around here as a consultant, well, results will vary. Some folks here know business and tech as well as reading. Others, just books. But if they asked *all* of Mobileread and "averaged" the advice, they'd likely do very well.
Lots of wisdom round here.
And more than a bit of common sense.
(You can test it yourself: start a thread about listing things B&N did that were wrong *at the time they did them*.)