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The difference is that with food, it is exceedingly hard and expensive to keep an organic diet in many regions, compared to Amazon will sell you anything you want. They don't make it more difficult to buy the "good stuff", or raise the price. They have no vested interest in having you buy certain things, but they will put something on the front page if they think you're going to be more likely to buy it. With their program for encouraging webpages to link to items for sale, they in some ways make it easy to get what Le Guin would like, or anyone else.
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