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Not sure why Jon thought it was "rubbish"...I thought it was a basic article about why the author thought it better to have a single source ePub rather than multiple formats catering to the different venues. He even ends by saying "test, test, test"...which sounds like good advice.
I tend to agree with a single source ePub, but then I'm unencumbered by business concerns.
I code my ePub assuming that my reading app/device will support the standard. If it doesn't, then I submit a bug report. In the event the app isn't updated, then I get a new app/device that DOES support the standard. I don't let old/outdated/nonstandard devices dictate how I code my books.
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