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Old 05-20-2015, 09:29 PM   #66
darryl
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Quote:
Originally Posted by pwalker8 View Post
My understanding is that the publishers wanted agency pricing and had wanted it for a number of years. Apple said sure, as long as we get a most favored nations clause. IMPO, a company would be less than wise to agree to agency pricing without some guarantee that they wouldn't be sold for less elsewhere.
This is the first time I have come across this characterisation of what occurred. Publishers approaching Apple? I always thought Apple had wanted in to the market but only on condition it would not have to compete with Amazon on price. Would you please provide the source or sources from which you reached this "understanding"?
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