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Type is mostly a matter of taste, I always thought that while Droid Serif has nice design ideas, its ascenders and body width were too small. This new Literata fixes this problems.
Droid Serif is great on screen at small sizes, but I believe Literata is more suitable for print and eInk.
As a side note, types designed for ereading are coming one after the other. Bitter, Kobo Nickel, Bookerly and now Literata. Literata is the best of them yet.
PS. I say mostly because there are some accepted ideas about main design features for text typefaces.
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