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First: Styles are the way word is meant to be used. Of course many people don't use them, but that is hardly words fault. In the ribbon the biggest single element is the style selector. No dropdown menu anymore, but you just click on the style you want to use.
Second: The html-export is not that bad. If the document is done correctly. The problems arise if they are not done correctly.
I have no knowledge about developing a word processor or a format. And of course it may well be that microsoft does some things to make it hard for 3rd parties, and it always possible that something can be done better, but word is really complex. And it has many capabilities that go beyond simple text. Citation, formulas etc. Since I lack the knowledge I assume, they had very often good reasons to do what they do. Does odt support all the things word can do? What if you want or have to do things a certain way? Controlling your format has advantages.
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