I always get my Kindles without ads. If I didn't I'd never feel that it was truly mine, and, of course, I'd be right. The subsidized Kindles with ads is really renting part of the device back to Amazon. I do appreciate that they avoid making the ads obnoxious and that they're optional but I just don't want them.
I haven't owned a TV for well over a decade for the same reason. I don't like ads. I do like some TV shows so I have Amazon Prime, Netflix and a Warner Brothers video subscription that gives me most of what I want. I finagle the rest as best I can, always without ads.
It's not really that I'm against ads in principle. I'm against the way they're forced on us. I remember in the early days of the internet, mostly before the WWW came along, people in forums discussing how the net might someday become commercialized and be full of ads. I laughed a those silly people then. I guess now they're laughing at silly me.
Barry