Thread: Simon & Schuster Tries Geo-Targeting
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Old 05-14-2015, 05:16 AM   #4
pwalker8
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Quote:
Originally Posted by AnemicOak View Post
S&S Tries Geo-Targeting in New Marketing Outreach


http://www.publishersweekly.com/pw/b...erability.html


Not sure how successful it'll be, but it's interesting.
Interesting. I can see where it has potential, especially in airports and hotels. As with most things, it's all in the implementation.
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