S&S Tries Geo-Targeting in New Marketing Outreach
Quote:
In the latest effort to enhance book discovery, Simon & Schuster is partnering with mobile content delivery service Foli to offer customers complimentary access to a selection of full-text e-books in airports, museums and hotels around the country. Beginning May 15, David McCullough's The Wright Brothers will be a feature selection at the National Air & Space Museum and 50 venues around the country. Another 18 titles will be available though a select group of hotels and airport lounges.
The new service relies on Foli’s location-based wireless technology, which allows the the delivery of a single title, or group of titles, to a specific geographic location. In order to access the e-books in the program, customers can download the Foli app to their iOS or Android device and read a full-text version of any of the books.
The availability of the e-books will last for three days while they are being accessed at the targeted venue. The service also allows the consumer to buy the book outright at any time.
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http://www.publishersweekly.com/pw/b...erability.html
Not sure how successful it'll be, but it's interesting.