I looked around and didn't see this posted already. Hope it's not a duplicate.
DearAuthor.com is a (mostly romance) book review and discussion site with a large and vocal group of regular visitors.
Sony has donated Sony Readers for all the Dear Author reviewers! They've also donated three additional Readers for the Dear Author folks to offer for contest giveaways.
Jane at Dear Author is a big advocate for ebooks (and reading, in general).
I thought this was exciting, since I love my Sony, but have wondered if they had any chance against Amazon's aggressive marketing strategy.
You can read about it
here.