Quote:
Originally Posted by murg
The BPHs aren't locked into agency, Amazon is.
The BPHs can change their pricing at any moment, simply by allowing discounting.
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As the report points out, under agency any discounting reduces the publishers' revenue and profit--under wholesale, any discounting comes out of Amazon's pocket. Big difference.
If the BPHs now want to improve their competitive positioning via discounting, they'll be paying for 70% of the discount. Their call, their profit loss.
And price fixing is by legal definition preventing retail level competition via discounting. Illegal price fixing is conspiring to fix prices. As pointed out repeatedly, the publishers admitted conspiring to achieve their goal. This time they negotiated. Again, big difference.