Quote:
Originally Posted by Purple Lady
I was basically trying to say that it's crazy that Apple is now trying to under price. Who would've thought Apple would ever charge less than anybody else? Anyone that is actually charging a price, that is.
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They're playing catchup because they missed the boat on music streaming.
They need to strip the freemium customers from Spotify and Pandora to force at least some of them to sign up for their service. At this point they are dead last, behind Microsoft, behind Amazon, even behind Sony's defunct service.
On ebooks they were only two years behind Amazon and even with the conspiracy they haven't been able to touch them; on streaming they are over seven years late. Agency got them price parity and a distant second place at best so just matching prices won't get them anywhere; they need to be cheaper.