Quote:
Originally Posted by tubemonkey
Apple plans on charging $7.99 for Beats, which is $2 less than what the other major players charge. Apple's strategy is to get the music industry to pull the plug on ad-supported free streaming in the hopes that those who got it free will then migrate to Beats for $7.99 instead of Spotify for $9.99.
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If Apple's goal really is true parity, then the question is if they plan to keep their service completely free or if the distinction they're making is merely an excuse for price fixing by arbitrary disqualification.
If that really is Apple's strategy and it works, then what's to stop them from suddenly introducing ads after the competition gnaws pippin-skin carpet?