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I would probably suggest that a newcomer install both and see which appeals to them more. If they're ebook-creation noobs, a feature comparison and various testimonials are going to be fairly useless to them. They don't know what they don't know, after all. Once they're a little more proficient/knowledgeable, they'll be perfectly capable of making their own informed decision (or maybe even find a way to utilize both).
I'm just not convinced newcomers need this kind of help. Especially when the help will eventually take the form of; "choose Team X: there's cake!"
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