Quote:
Originally Posted by Catlady
Yes, but how does this program motivate kids to read? That's what I don't see. A kid who doesn't read isn't magically going to become a convert because he or she gets a pile of free e-books.
|
I, too, am interested in learning more about the Promotion/Communication element of the
marketing mix for this "increase reading for pleasure among low income, inner city kids" campaign.