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I think it's a stupid premise.
Who will ever go to a book shop to browse through books, then come back home, and buy the e-book at Amazon or Kobo? I think nobody ever will; no-one will even browse books and then buy the p-book at Amazon... why would you? Just read the Kindle preview, or use the Look Inside function before buying. Nobody needs to see or feel a book before buying it.
The other way around would be much more logical, for people who like p-books and want to support local book shops: browse books online, read preview chapters online, and then go buy the book in a local store.
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